So, here’s the deal with Grand Theft Auto 6 pricing. Or, actually, the lack of one? I stumbled upon this interview with Variety where Take-Two’s big kahuna, Strauss Zelnick, was all hush-hush about numbers. It’s like he’s got a secret weapon and guarding it fiercely. Anyway, he tossed around phrases like “more value than what we charge.” Which honestly could mean anything. Maybe he thinks we’ll just hand over our wallets without a second thought? Who knows.
The gist of it was no hard numbers — just a bunch of corporate speak. I mean, Grand Theft Auto 5 is apparently killing it with over 215 million copies sold. That’s like… almost too many zeros to process. They’re clearly proud of it though, with big braggy vibes about the whole franchise moving nearly 455 million units. Imagine all the shelves those take up — or don’t, since it’s mostly digital.
I caught a whiff of something about controversy over game prices. Did everyone else pick up on that too? There’s chatter that GTA 6 might hit the $80 or even $100 mark. Which… yikes. Ten years ago, my folks would’ve flipped over a $60 game. Strauss was kinda playing it cool, talking about some “premium price” trend and special editions. Maybe it’s smoke and mirrors, who knows.
Oh, and trailers! I should’ve probably started with that, but here we are. They dropped two for GTA 6. First one snagged 93 million views if you can believe it. And obviously, that wasn’t enough because the second went wild with 475 million views. Unreal. But yeah, still no word on price tags.
So maybe we’ll find out more as May 26, 2026 rolls around — that’s when it’s coming to PS5 and Xbox Series X. Circle the date, or don’t. Up to you. The wait game is on.
