SAG-AFTRA, the union representing actors, is still some distance from nailing down a deal with game publishers over the use of artificial intelligence in their performances.
In a recent update, they acknowledged some progress has been made, but they’re still quite far from reaching a satisfying agreement on AI. Members in the gaming sector have been on strike since July 2024, highlighting just how critical the issue is.
The sticking point is AI usage; apparently, some publishers want the ability to clone an actor’s voice for future projects without letting the actor know.
SAG-AFTRA is not mincing words, stating, “The bargaining group might make it seem like a deal is close, but that’s not the reality.” They claim there’s a divide that seems intent on weakening union solidarity. To shed light on the gap, the union has shared an updated comparison chart about AI proposals, urging members to see the differences themselves.
The publishers’ stance is concerning — they want to use past recordings, even those sourced externally, without any agreed protections. Imagine not being informed about where or how your voice is used, receiving no payment, and having no control over its use. Additionally, they wish to have your voice work for them during any future strikes, regardless of your objections or consent. And, even if you consent, they don’t feel obliged to tell you how your voice was ultimately utilized.
Despite these challenging negotiations, SAG-AFTRA is seeing success elsewhere. Over 160 games have agreed to their interim and independent contracts, and the earnings from these titles have surpassed those of non-striking games. These deals include the protections they’ve been fighting for, demonstrating that these terms are both achievable and welcome by a vast number of game companies, large and small, even as the main bargaining opponents dig in their heels.
